McDonalds 'Go Low'

As regular readers among you may know, I love it when a corporate shows their cuddly public service side and shows how they can be of help to the community. Well, dear reader, that time is upon us again and once again, it's those lovely people at the cultural melting pot of McDonalds who have thrust their hat into the ring.

Yes, they really seem to be serving up the goods under the golden arches just now, and their advertising Johnnies must be popping brain cells on overtime to come up with these delights.

Not content with the Nuggets Groove (see earlier entry), they have now come up with the Happy Meal Cha Cha.

In this carefully thought out gem, the peoples burger chain show their community service skills by helping this sadly middle class family re-discover their 'blackness'... WHY THANK YOU BIG MAC! Thanks to the power of the Cha Cha slide & a sidewards baseball cap, even 'Obamacised' black American families can get back to doing what McDonalds think they do best... Movin', Groovin' & listening to giant 'Old Skool HiFi'.

McDonalds, I take my hat so far off to you that I nearly throw it on the coat-peg across my sizeable marble-clad boardroom at the Unity Plaza offices. This is what corporates get their reputation for, truly showing that they are... If you'll excuse my drop into street parlance... 'Down' with their customers.

Say cheese... Extra cheese and as they say in this ad... "HOW LOW CAN YOU GO?"



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A smiling child gives the world hope... A message directly from Lord Mesmo.

In these days of merciless commercial exploitation and crass advertising, how lovely to see an advert that simply features the joy of a smiling child. A sincere, non-rehearsed, spontaneous, outpouring of love with absolutely no hint of being a blatant attempt to cash in on cuteness.

Of course, the other thing that is ad does is prove, once and for all, is the manual dexterity of a four and a half year-old. This is something that we at AMC have been keen to nurture through our overseas development centres and 'family trade' units. Masterminded by my old friend, the Count Oberon de la Greize.

'Old Greasy' as we call him has been our Minister for Children & Child Development for many years and has ensured that many hundreds of children have become valuable money-earning members of their families by helping contribute to the manufacture of products such as our Behemoth servers.

Some people had doubted whether the products we produced would be of a good enough quality because of the age of the staff, well no more... I only need show them this advert to prove their un-coaxed and genuine abilities with fiddly electronic operations.

Anyway, enough of my rambling. Sit back and enjoy this shameless piece of happiness and consumer marketing for what it really is.



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